(NewsNation) — Australian startup Cuttable is looking to help change the landscape of e-commerce advertising in the United States.
Cuttable, which uses AI to automate ad creation for e-commerce brands, is giving away 1,000 ads to “every online store in America,” equating to more than 3.1 billion ads for Meta platforms Facebook and Instagram.
Combining marketing science, creative automation and brand design, the AI platform helps Shopify stores produce Meta ads in minutes in the form of video and static ads with a few clicks.
Cuttable could cut thousands in marketing and advertising bills for small business due to its ability to automate an online brand’s creative process and generate high-quality creative assets, which usually take weeks.
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After connecting to a Shopify or ecommerce store, it studies the brand’s products and visual identity before generating image and video ads optimized for Meta Ads Manager.
“Advertising shouldn’t be a luxury,” Sam Kroonenburg, Cuttable co-founder, said in a statement to NewsNation.
“Most e-commerce businesses spend more time trying to make ads than selling products. Cuttable fixes that. It turns your brand assets into hundreds of tested, high-performing ads automatically,” he added.
Kroonenburg, one of Australia’s best-known tech founders, sold his last company, “A Cloud Guru,” to Pluralsight for $2 billion in 2021.
Cuttable recently raised $6.5 million in seed funding led by Square Peg, with backing from Rampersand and Brand Fun.
