(NewsNation) — One of the country’s most famous restaurant chains just got a rebrand for the first time in almost five decades.
Cracker Barrel introduced a new logo on Tuesday as part of its “All the More” campaign, designed to enhance aesthetics in stores, in addition to redesigns that have decluttered the walls and improved the lighting.
“We believe in the goodness of country hospitality, a spirit that has always defined us,” Sarah Moore, chief marketing officer of Cracker Barrel, said in a news release. “Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall.”
Cracker Barrel’s new logo
The rebrand comes after the chain had received some negative feedback from its previous redesigns, which included a more dark and rustic aesthetic as opposed to the modern farmhouse aesthetic.
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The chain, along with the logo, also said it will have new and returning food items for breakfast, lunch and dinner.
Cracker Barrel also announced it is treating all U.S. customers to a complimentary classic side with any purchase Saturday and Sunday.
