Economy

Could ‘Make America Healthy Again’ impact restaurants’ bottom line?

Pinterest LinkedIn Tumblr

(NewsNation) — The “Make America Healthy Again” initiative, led by Health and Human Services Secretary Robert F. Kennedy Jr., aims to revamp the United States’ dietary guidelines and food industry practices.

Kennedy has repeatedly targeted ultraprocessed foods as the primary culprit behind a range of diseases that afflict Americans, particularly children. He vowed in a Senate confirmation hearing to focus on removing such foods from school lunches for children because they are reportedly “making them sick.”

He has advocated for bans on additives like food dyes and is now encouraging fast-food chains to switch to using beef tallow, a rendered form of beef fat, instead of seed oils when cooking French fries. Kennedy has suggested that seed oil is “poisoning us.”


Record number of Americans working more than one job

Many nutritionists consider seed oils healthier than saturated fats such as butter or lard, as they fall into the “unsaturated fat” category.

Steak ‘n Shake recently switched to using beef tallow — describing the move as “RFK’ing” its fries — and Kennedy wants more restaurants to follow its lead.

“We are poisoning ourselves. And it’s coming principally from these ultraprocessed foods,” Kennedy told Fox News’s Chris Hannity, citing statistics on Americans’ high levels of chronic disease.

As for other popular restaurants, Popeyes uses natural beef tallow for its fries. Buffalo Wild Wings fries some of its menu items in beef shortening, and Smashburger uses a combination of beef tallow and canola oil.

While the trend is growing, the broader implications of the “Make America Healthy Again” initiative suggest that businesses may need to adapt to evolving health standards, which could include reformulation of products and new regulations.

The shift to ingredients like beef tallow could impact businesses’ bottom lines.


Chick-fil-A tests new menu items in four cities

Ethical and environmental considerations surrounding animal-derived ingredients like tallow may influence consumer perceptions and demand. For example, a switch to beef tallow could result in vegetarians no longer being able to consume certain menu items.

Another downside of using beef tallow is its price tag.

Beef tallow is generally more expensive than most vegetable oils. The average price per kilogram of tallow is around $6, compared to vegetable oil’s $4 per liter, according to The Meat Inn Place.

Critics argue beef tallow’s high saturated fat content could increase heart disease risk and point to the American Heart Association’s recommendation to limit saturated fat intake.