(NewsNation) — Whether you’re watching with or without advertisements, streaming on HBO Max is going to cost more.
The streaming platform announced price hikes for all of its subscription plans on Tuesday. The new prices — which raise your bill by up to $20 annually — are effective immediately for new customers.
Existing users will see the changes reflected on their next billing date on or after Nov. 20. Anyone currently subscribed to a tier of HBO Max will receive notice of the pricing change before then.
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Basic with ads
Monthly: $10.99/month, a $1 increase
Yearly: $109.99/year, a $10 increase
Standard
Monthly: $18.49/month, a $1.50 increase
Yearly: $184.99/year, a $15 increase
Premium
Monthly: $22.99/month, a $2 increase
Yearly: $229.99/year, a $20 increase
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Parent company Warner Bros. Discovery stated that the service, which includes both streaming and linear subscribers, had 125.7 million paying users as of June 30.
The entertainment giant signaled Tuesday morning it may be open to a sale of its business, just months after announcing plans to split up. In an announcement, the company said it was considering “strategic alternatives” after receiving “unsolicited interest” from multiple parties interested in purchasing it.
