(NEXSTAR) — Cracker Barrel was on track for a rebrand in an effort to make its “Old Country Stores” more modern. Then backlash over its new logo prompted the Tennessee-based company to reverse course and revert another recent change.
Now, Cracker Barrel said it’s ditching another layer of its rebrand efforts after customers “shared [their] voices.”
“We’re continuing to listen,” Cracker Barrel said in a Tuesday press release before confirming that it would no longer be remodeling it restaurants. “If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be.”
Is Cracker Barrel changing its logo? Not anymore
Some restaurants received a new look (and a new menu) last year, including a location in Mt. Juliet, Tennessee. Walls that had once been covered with rustic art and dark wood features were replaced with a softer color palette, updated lighting, more seating, and simpler decor, Nexstar’s WKRN reported. It came as the company said it was struggling with a decline in traffic.
Echoing what some customers told WKRN last year, Cracker Barrel said Tuesday that it “heard clearly that the modern remodel design does not reflect what you love about Cracker Barrel.” Only four restaurants were redone.
While Cracker Barrel won’t remodel the rest of its 660 locations, it said it “will continue to invest in our restaurants to make sure that they are in good shape and meet your expectations.”
The new Cracker Barrel logo is displayed on Thursday, Aug. 21, 2025, in New York. (AP Photo/Wyatte Grantham-Philips)
“The vintage Americana you love will always be here – the rocking chairs on the porch, our fireplaces and peg games, unique treasures in our gift shop and antiques pulled straight from our warehouse in Lebanon, Tennessee,” the press release continued.
Trump calls on Cracker Barrel to restore its old logo
Late last month, Cracker Barrel confirmed it would no longer use the rebranded, modern logo it had unveiled a short time earlier after backlash — including pushback from President Donald Trump — and a massive drop in its stock value.
“We said we would listen, and we have,” Cracker Barrel said. “Our new logo is going away and our ‘Old Timer’ will remain.”
