(NewsNation) — Cracker Barrel learned a very valuable lesson after trying to freshen up its logo earlier this month — classic and simple always work.
The famous restaurant chain received a ton of backlash from customers and critics, who called out their new logo “soulless” and “woke.”
Even President Trump made remarks, saying, “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before.”
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Cracker Barrel isn’t the first iconic brand to feel the heat from people who opposed the redesign and modernization of its logos.
Pepsi. Co, arguably one of the greatest brands of all time, in 2008 made the bold decision to launch a new logo as part of a brand refresh. While it received mixed reviews, many felt the refresh was uninspiring and strayed too far from the brand’s identity.
The GAP, which made a logo change in 2010, immediately reverted to its old design after just one week because of severe backlash. One year prior, Tropicana tried to modernize but instead saw sales reportedly drop by about 20%, prompting the organization to revert to the original logo.
Uber, JCPenney, and Kraft also tried to change their logo and failed. Uber’s design only lasted two years, while JCPenney ultimately reverted to its original look. Kraft tried to update its logo twice in five months, but each time faced negative feedback.
