Founded in 2012 by Daniel Fox in Sanford, Florida, Boss Laser started with a simple but powerful idea: offer reliable laser machines at a fair price, and back them with real support.
At the time, customers had two options—expensive, industrial-grade machines or cheap, low-quality imports with no service. Fox saw a gap in the market and decided to fill it.
With the help of a business partner, Fox built Boss Laser into a trusted name for both CO2 and fibre laser machines. From the beginning, the company focused on more than just selling equipment. They offered training, installation, and lifetime support, which helped them stand out in a crowded market.
Today, Boss Laser serves thousands of clients—from small businesses and DIY hobbyists to military branches and Ivy League universities. They’ve sold over 10,000 machines and earned more than 5,000 positive reviews across platforms like Trustpilot and Google. But what really sets them apart is their mindset.
“We don’t just want to service clients—we want to serve them,” Fox says.
Boss Laser continues to invest in research and development, with plans to expand their line of USA-made CNC laser machines. The company’s mission is shaped by strong values: integrity, humility, and a deep respect for customers.
By listening closely to user feedback and staying committed to service, Boss Laser has become a quiet leader in modern manufacturing—proving that value, support, and innovation can go hand in hand.
Interview with Boss Laser: Building a Business One Cut at a Time
In this Q&A, we speak with Daniel Fox, founder of Boss Laser, a Sanford, Florida-based laser technology company that’s carved a unique path in the CO2 and fibre laser machine industry. From humble beginnings in 2012 to over 10,000 machines sold, Fox shares how the company was built, the lessons learned along the way, and why listening to the customer still matters most.
Q: Daniel, let’s go back to the beginning. What led you to start Boss Laser?
Back in 2010, I saw a clear problem in the laser market. You could either spend a lot of money on high-end equipment or take a chance on a cheap machine with little to no support—usually imported with confusing instructions and no warranty. There was almost nothing in the middle. That’s where the idea for Boss Laser came from.
I didn’t want to just launch a product. I wanted to offer people an actual solution—something reliable, value-driven, and backed with real support. Before we even opened to the public, I brought on a partner who helped build out operations, quality control, and R&D. We wanted to get it right from day one.
Q: What was the early customer feedback like? How did it shape your approach?
It shaped everything. From the start, our clients told us what they needed—clear instructions, training, and someone to call when things went wrong. That told us the product wasn’t the only thing that mattered. Service had to be part of the package.
One of our early clients ran a small sign shop. He told us the last laser machine he bought sat idle for months because he couldn’t figure it out. That hit me hard. We realised that offering installation and training wasn’t optional—it was necessary. That feedback helped shape our entire customer experience.
Q: You’ve mentioned a focus on “serving not just servicing” clients. Can you explain that?
Sure. To me, servicing is about fixing problems. Serving is about understanding them. It means asking the right questions, anticipating issues, and genuinely caring about the outcome—not just closing a sale.
We don’t see ourselves as just selling machines. We’re helping businesses grow, schools educate, and creators bring ideas to life. That responsibility changes how you operate. That’s why our support doesn’t stop after purchase. Clients come back to us not because they have to—but because they want to.
Q: You began with CO2 laser machines but later added fibre laser technology. What drove that decision?
After a few years, we saw many of our CO2 clients expanding into more complex materials, especially metals. Fibre laser machines are ideal for that, so it was a natural next step.
We took our time, though. We didn’t want to rush a new product line. We applied the same approach—design, build, and support. And again, customer feedback led the way. People told us what worked, what didn’t, and what features they needed. That helped us refine the machines before launching them more widely.
Q: Boss Laser has a large customer base—from local hobbyists to government and research institutions. How do you manage that diversity?
It’s definitely a mix. We’ve worked with everyone from DIY tinkerers in their garage to Ivy League research labs and all five military branches. The key is treating each client with the same level of attention and respect.
It might sound simple, but you can’t cut corners. Whether someone’s buying one machine or five, they should feel supported. That’s what builds long-term trust. A lot of our clients have bought multiple machines from us over the years. That only happens when they know you’ll be there when they need help.
Q: Let’s talk about values. You’ve been open about building the company with faith and purpose in mind. How has that influenced your journey?
Our mission is to honour God by positively impacting people—clients, employees, and the community. That mission keeps us grounded. It means we operate with integrity, humility, and a respect for every person we interact with.
We also value feedback—good, bad, or critical. One client once sent us a detailed list of suggestions after using his machine for six months. That document went straight to our engineers. His insights led to real changes in the next model. That’s the kind of engagement we love.
Q: What challenges do you see in the laser tech industry today?
I think too many companies focus on the sale and not enough on support. Clients get stuck, and no one’s there to help. That’s why a lot of our growth has come from people burned by other providers.
Another issue is the lack of education around these machines. They’re powerful tools, but people need guidance to use them well. That’s why we’re advocating for more access to hands-on training—especially in schools, tech centres, and makerspaces.
Q: What’s next for Boss Laser?
We’re working on more U.S.-made CNC laser systems. We already design and engineer our machines in the U.S., but we’re taking that a step further. Clients want quality and transparency, and that means having more control over the process.
We’re also looking to deepen our involvement with education—helping schools, universities, and job training programmes bring laser tech into their classrooms. The skills gap is real, and we want to help bridge it.
Q: Final thoughts?
Don’t underestimate what you can do with the right tools and the right mindset. Whether you’re a student, a small business, or a maker at home, learning how to work with these machines opens up new possibilities. We’re here to help—but more importantly, we hope people keep pushing forward on their own.
