DIGITAL travel platform Agoda has relaunched the fourth edition of its Eco Deals program, setting a $1.5-million target to fund conservation projects in Asian countries, including the Philippines.
The Eco Deals program is part of Agoda’s ongoing partnership with the World Wide Fund for Nature (WWF). Under which, Agoda will donate $1 to the WWF’s conservation efforts for every booking made at a participating hotel.
Conservation efforts supported by the program include the protection of the Philippines’ whale sharks, the conservation of tigers in Malaysia, and elephants in Thailand, and saolas in Vietnam.
The funds raised will also help in the restoration of Japan’s wetlands, Indonesia’s ecosystems, Laos’ urban wetlands, and support Cambodia’s rangers.
Illegal wildlife trade in the Philippines alone is valued at P50 billion a year, according to the Asian Development Bank.
“The Eco Deals Program has been an important initiative for our hotel partners since its inception in 2022, offering them an accessible way to support wildlife protection and habitat conservation projects,” Agoda Chief Commercial Officer Damien Pfirsch said in a statement.
The Eco Deals program will be open to consumers for bookings from Jan. 20 to Dec. 19, 2025.
Agoda also teamed up with WWF-Singapore and UnTours Foundation to launch the Sustainable Tourism Impact Fund. It provides investment capital to support sustainable businesses in the tourism sector.
The digital platform has designated $100,000 for the fund and can increase to $150,000 if the $1.5-million donation target is reached. — Beatriz Marie D. Cruz
