Economy

‘Boycott Tesla’ Super Bowl ads target self-driving technology

Pinterest LinkedIn Tumblr

(The Hill) – A pair of Super Bowl ads went after Tesla’s self-driving technology on Sunday, asking viewers to boycott the company and claiming that its vehicles are unsafe.

The Dawn Project’s ads follow a 2023 Super Bowl ad campaign, which featured an Autopilot-driven Tesla mowing down child-sized dummies in a parking lot. 

“Here’s what Elon Musk doesn’t want you to know: He sells defective self-driving software by telling consumers it is many times safer than a human driver, when in fact it drives like a drunk teenager,” the group’s website reads.


Super Bowl 2024: Best and worst of this year’s commercials

“Anyone who buys a Tesla from Elon Musk is an enabler for his reckless behavior, including his self-driving experiments that have resulted in over 1,000 crashes and at least 33 tragic deaths,” it continues. “Boycott Tesla to cut off the funding for Elon Musk’s depraved human experiments.”

Sunday’s ads showed video of an Autopilot-driven Tesla ignoring the flashing stop sign of a school bus and striking multiple child-sized dummies.

Tesla’s Autopilot technology has come under increasing scrutiny in the last year from state and federal regulators. The National Highway Traffic Safety Administration (NHTSA) concluded in December that incorrect use of the software led to wrecks.

The company recalled about two million vehicles after the NHTSA report, nearly all of the vehicles it has ever produced, for mandated Autopilot updates. Tesla did not agree with the NHTSA’s findings, but accepted the vehicle recall and software update.

Autopilot is a marquee feature for Tesla, with the software able to move between lanes, accelerate and brake automatically. Despite its name, it is not a full self-driving system.


Chiefs coach Andy Reid explains Travis Kelce push in Super Bowl

The software has been criticized over claims that it can be easily fooled so that a driver does not have to be as attentive as intended or not even sitting in the driver’s seat when moving.

The recall is the latest scrutiny into Tesla, which has been the subject of multiple recalls and safety investigations by the NHTSA in recent years, including a previous recall of its self-driving software.

The California attorney general began its own investigation into the safety of Autopilot software and Tesla vehicles in July.

The Hill has reached out to Tesla for comment.

Business

Copyright 2024 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Trending on NewsNation


Tanker trucks on the NM prairie trigger investigation

Video Icon

Video


Church shooter had antisemitic message on gun; 7-year-old critical

28 mins agoVideo Icon

Video


Police continue manhunt for Kenneth DeHart, accused of killing deputy

Video Icon

Video


Coroner wants graphic photos of woman ‘melted’ to sofa shown

Video Icon

Video


Chiefs coach Andy Reid explains Travis Kelce push in Super Bowl

Video Icon

Video


What is Alaskapox?

Video Icon

Video

More Stories


Biden has called Netanyahu an a‑‑hole 3 separate times: Report

President Biden has expressed growing frustrations behind closed doors over Israeli Prime Minister Benjamin Netanyahu and his refusal to scale back Israel’s military ambitions in Gaza, according to an NBC News report. Biden, in private conversations, has said Netanyahu is “giving him hell” as the White House seeks to broker a cease-fire with the Palestinian […]

U.S. 6 mins ago

Video Icon

Video


Risks of selling a car to an undocumented migrant?

A Denver woman says she has been left with an unexpected mess after she sold her van to an undocumented migrant.

U.S. 18 mins ago

Video Icon

Video


One dead, five injured in shooting at a New York City subway station. Shooter is at large

NEW YORK (AP) — One person was killed and five others wounded in a shooting at a New York City subway station Monday at the start of the evening rush hour, authorities said. The gunfire broke out on an elevated train platform in the Bronx at around 4:30 p.m., a time when stations throughout the […]

AP U.S. News 25 mins ago


Steelers cut QB Mitch Trubisky after disappointing 2 seasons from the former No. 2 overall pick

PITTSBURGH (AP) — The Pittsburgh Steelers cut quarterback Mitch Trubisky on Monday, sending the former No. 2 overall draft pick into free agency after two disappointing seasons. Trubisky signed with the Steelers in March 2022 and was given first crack at replacing the retired Ben Roethlisberger. Trubisky started four games before being benched in favor […]

Sports Headlines 50 mins ago


Chiefs fans are hoping for a Taylor Swift appearance at victory parade. But her schedule is tight

KANSAS CITY, Mo. (AP) — Stacey Stauch has one question on her mind as the Kansas City Chiefs prepare to celebrate their third Super Bowl title in five seasons with a parade. “We’re all wondering: Will Taylor show up?” the paralegal said during a trip to the Chiefs-bedecked Union Station, where Wednesday’s parade will end. […]

Sports Headlines 1 hour ago


Difficult driving, closed schools, cancelled flights: What to expect from Northeast snowstorm

HARTFORD, Conn. (AP) — Parts of the Northeast were preparing Monday for a coastal storm that was expected to pack high winds and dump a foot or more of snow in some areas, leading to school closures, warnings against road travel and the possible disruption of flights. The nation’s largest school system in New York […]

AP U.S. News 1 hour ago


1 in 8 quit at a time to cause maximum disruption for employer

More than 3 million people in the U.S. left their jobs at the end of 2023, ending the stretch of the “Great Resignation.”

Polls 2 hours ago


On Super Bowl broadcast, ‘He Gets Us’ ads featuring Jesus stand out for change-of-pace message

For the second year in a row, a religious Super Bowl ad campaign promised viewers that Jesus “gets us.” Two commercials shown Sunday night centered Jesus’ message to love your neighbors — even across ideological divides. In one, people of different races, classes and gender expressions have their feet washed, including a woman outside a […]

AP U.S. News 2 hours ago


1 dead, 5 injured in shooting at NYC subway station

One person was killed and five others were injured in a shooting at a New York City subway station during the evening commute on Monday, authorities said.

Crime 32 mins ago

Gallery Icon

Gallery

More Stories


A history of Black Masking Indians

Race in America

Video Icon

Video


Alex Ovechkin is on his longest goal-scoring streak in years. Talk of the Gretzky record is back

Sports Headlines


Muncie man hid in bush, spat on police

Midwest

Video Icon

Video


Labor board gives Dartmouth’s trustees more time to appeal as athletes prepare for union vote

Sports Headlines


Tiger Woods starts a new year with a new look now that his Nike deal has ended

Sports Headlines


Customer tips $10K at Mich. restaurant, explains why

Northeast

Video Icon

Video


Jen Pawol on verge of becoming first MLB woman umpire, gets full-time spring training assignment

Sports Headlines


Oregon reports first case of bubonic plague since 2015

Health

Video Icon

Video


DeShaun Foster is named UCLA football coach after Chip Kelly’s move to Ohio State

Sports Headlines


Former professional wrestler William “Billy Jack” Haynes in custody in wife’s death in Oregon

Sports Headlines


New gun laws take effect on one-year anniversary of Michigan State University shooting

AP U.S. News


Schools use surveillance to crack down on vaping

Education

Video Icon

Video